Microsoft wanted to use the partnership to showcase how people could use their Xbox to watch live games and access fantasy football stats. The deal, worth a reported $400 million over five years - and later extended in 2020 - was originally set up to be all about Xbox, according to Hall. Former Seattle Seahawks coordinator Tom Cable shows a previous play to a lineman during a game. “This thing had EVERY opportunity to fail along the way!” he tweeted. “It’s been a great outcome.”Įarlier this NFL season Hall shared behind-the-scenes insights about the deal. “It’s a feel good story,” said Brian Hall, a former Microsoft exec who helped lead the Surface business when the NFL deal kicked off.
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